Before the Internet marketing channels pretty much pointed to the physical location of the marketer. You could go there, telephone, postal mail and eventually fax. Some of the channels could, but mostly didn't, refer to the other channels. A magazine ad might read "As seen on TV!!!!!" but the Yellow Pages couldn't really mention a newspaper ad.
The Internet makes the marketer's website an additional location unlike the other channels. All the other channels should refer prospects to the website as well as the physical location:
This gives a marketer a potentially rich tapestry of inter-related channels that can offer an interested prospect a great deal of information almost instantly. sem[c] strongly advises using all channels available to build traffic to an effective website which clearly and quickly defines the nature of the website and contain clear calls to action.
The Web also offers a number of new channels of its own:
The key to this new set of relationships is the search engine in general and Google specifically. Since the search engine can link to sites that link to the marketer's site all of the different types of referring sites become marketing opportunities.
sem[c] identifies and uses these opportunities on behalf of its clients. Contact us to find out how we can help you.